FAQ

The display show trade is booming. Trade show display web seekers attempt to contact “trade show items”, “trade show banners”, “trade show exhibit booths”, and “exhibit show trade sights” around 10,000 times per day according to “Overture”/ “Wordtracker” data in Fall of 2005.
The reason it is booming is how important these marketing events are for the businesses involved. This display show trade is closely correlated with internet marketing. The trade show exhibit booth is often occupied by vendors that do not have stores. Their only direct personal contact with clients is through events and personal visits.

The trade show banner advertising or signage is the first thing event attendees see. Vinyl banners have high quality trade show graphics to beat out the other booths. These are the most visible part of the booth. Make them stand out to attract clients. Consider using mobile billboards. Banner stands outside the event or truck displays near the event with directions can send drivers your way.

Remember the other booth attendees. They can be your best customers. Network marketing and business to business marketing is critical.

Next the traffic flow of the trade show exhibit booth itself is important. Even with a small booth. The display booth structure should be open and inviting. Colors, lighting, carpeting, are all part of this visual marketing. The product display is next. Do not crowd items. Choose your newest items and your best sellers.

Marketing items are essential. Fun, marketing gadgets grab the customer. Find unique new items for your logo, phone number, address and/or website. Large magnet clips for refrigerators were the hot item at a 2005 home-show. Other years, brightly colored paperclip holders were the rage. See what is new and interesting. Cards, pamphlets, product catalogs, are needed, but again, don’t overwhelm customers. Only include a few choice ads.

Give away something. Have a drawing of some kind. If your product isn’t sexy enough for everyone to want figure out something that is. One hot drawing was a jet boat trip on the Rogue River. Find something appropriate for the crowd. Get their e-mail address for e-mail marketing.

Finally, have fun and get lots of leads!!!!

Do’s and Don’ts
Do:

Use computerized painting on vinyl. 70% of market uses this today instead of hand painted messages on steel panels. Versatility, vibrant color and durability are some of the benefits.

Use 3-dimentional billboards. Special effects by fine arts professionals, sculptors and engineers pack a powerful punch.

Check into electronic message technology. It is becoming readily available and affordable.

Vehicular and pedestrian traffic amount should be checked before deciding upon a location.

Target your market; customize national campaigns to your local market.

Provide directional clues to the location. Get the immediate impact.

Don’t:

Have too much information. While driving by with cell phone in hand and kids screaming in the back seat, there is no time for taking in more than a moment of information. They won’t stop to write it down. Have a maximum of no more than 6 words.

Have complex graphics, for the same reason as few words.

Keep the same outdoor sign/ graphics for long periods of time. They become invisible, people don’t notice them anymore.

Have the print size too small or the colors not readable.

A Captive Audience – Providing further value to your media schedule. With Billboards on the Run Advertising you can’t turn the page, change the station, or switch to another channel.
The Right Place at the Right Time – Billboards on the Run Advertising will steer the message directly to the targeted market, capturing their attention when they are already out and about, shopping, or looking for entertainment.

Novelty – Because this medium is so innovative, it will offer the client a unique way to gain the “wow” factor and attract both public and media interest.

Mobility – Unlike stationary billboards, our billboards move. This movement, as well as bright colors and backlighting, will give the client’s message an added dimension to attract his or her audience.
“Really There” – Unlike the Internet and other online media, which are remote and intangible, the beauty of Billboards on the Run Advertising is that it is firmly in the real world. Outdoor advertising can give your company a presence on the street-a public face. It’s an excellent way to build two essential keys to successful advertising-familiarity and trust.
Control Factor – New research shows that consumers control messages by screening out some and selecting those that are relevant to them at that time. Your advertising can therefore be more effective if you can control when and in what situation the message is received. With Billboards on the Run Advertising, you can move your advertising exposure closer to the point of purchase, where the consumer is ready to buy.
Affordable Advertising Rates – Our weekly rates will be only a fraction of the cost of traditional advertising such as radio and TV, and our flexible options will make effective campaigns accessible to all advertisers with all budget levels.
The cost of Mobile Advertising is lower than other Outdoor Mediums because it is cooperative in nature. Compare the cost of Mobile Advertising with Radio, Print, Spot TV or billboards and you will agree that there is no lower
The best use of boards is for image building and brand awareness.
Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month.
Using billboards is akin to TV, it can mean you have “arrived” as a formidable business. Billboards are image builders.

Make this cost effective and attention grabbing advertising part of your marketing plan.
Suppose you run a carpet store in an area visible from a major street or thoroughfare on the outskirts of a town. Every time someone drives past and sees your blank exterior wall, you’ve missed an opportunity to entice a customer into your store. People that drive by may not realize the variety of your inventory, the level of your service or the great value of your pricing.
The solution to this problem is obvious and very cost effective. Place a huge, outdoor mobile billboard or banner in front of the people that drive by. A switchable outdoor banner stays “visible and does not become part of the “media fog” like standard signs do. The amount of business lost by not using this cost effective advertising solution is staggering. A banner facing oncoming traffic can make thousands of impressions a day on potential customers. Outdoor mobile billboards or banners are usually considered temporary signage and often don’t require obtaining a sign permit. Inquire with your local government.
Outdoor mobile billboards and huge banners are not limited to boring text. A banner can be filled with eye-catching colors and images. Size is not a problem either.
Whether you a promoting a product, service, or event, the opportunities for an attention grabbing, cost effective outdoor mobile billboard or banner advertising are massive.
Grab the attention of potential customers and spread awareness of your product, service or event by placing an outdoor mobile billboards or banner on a highly trafficed street.